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Wikipedia:Wiki Ed/University of New Mexico/Language in Advertising (Fall 2022)

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Course name
Language in Advertising
Institution
University of New Mexico
Instructor
Dawn Nordquist
Wikipedia Expert
Ian (Wiki Ed)
Subject
Linguistics
Course dates
2022-08-22 00:00:00 UTC – 2022-12-16 23:59:59 UTC
Approximate number of student editors
25


Students receive a survey of linguistic topics and apply the analytical skills to language in advertising (broadly construed). They perform mini research projects that are scaffolded replications of a study they read about in the class. They will be able to use classroom articles as resources for the Wikipedia assignment and as a jumping off point for searching for additional articles to use in their bibliography. The course also considers visual components of advertising and how those support the linguistic message, so the create images and multimedia assignment is highly relevant. Finally, we consider how language in advertising perpetuates particular social stereotypes, so the extent to which the project aims to consider how social meaning and knowledge is constructed, the class seems to fit well with the larger student outcomes. Also, this course satisfies a general education requirement which expects students to have opportunities to develop digital literacy, so I envision this project as being a clear means of giving that experience to students.

Student Assigned Reviewing
Ryujinwannabe
Angierosendo Luxury goods
Smason5364
Noahg03
Puentesjuan09 Multimodality, Product naming, Knife sharpening
YowLife
Mtlove3 Gender advertisement
Raqotero Mac Miller, Arizona Half-Marathon
Makaylamartinez
Shelbydoingit Dieting, Advertising to children, Anderson-Abruzzo Albuquerque International Balloon Museum
Glucero9
Lennon DeLeon Food marketing
Emthomas24 Coffee preparation, Sound symbolism
Akụkọ Native advertising, Stash Tea Company, Canyon Road
Jjbisi04
Achacon19 Meditation

Timeline

Week 1

Course meetings
Tuesday, 23 August 2022   |   Thursday, 25 August 2022
Assignment - Introduction to the Wikipedia assignment DUE by 1
50 PM on Tuesday, 8/30

Welcome to your Wikipedia assignment's course timeline. This page guides you through the steps you'll need to complete for your Wikipedia assignment, with links to training modules and your classmates' work spaces.

Your course has been assigned a Wikipedia Expert. You can reach them through the Get Help button at the top of this page.

Resources:

AFTER you have read these articles, respond in Canvas to the discussion board prompt and respond to another student's prompt as a way of introducing yourself.

Week 2

Course meetings
Tuesday, 30 August 2022   |   Thursday, 1 September 2022
Assignment - Get started on Wikipedia DUE by 1
50 PM on Tuesday, 9/6

Create an account and join this course page, using the enrollment link your instructor sent you or see below. (Because of Wikipedia's technical restraints, you may receive a message that you cannot create an account. To resolve this, please try again off campus or the next day.)

https://dashboard.wikiedu.org/courses/University_of_New_Mexico/Language_in_Advertising_(Fall_2022)?enroll=zfgrnatm

Milestones

This week, everyone should have a Wikipedia account.

Week 3

Course meetings
Tuesday, 6 September 2022   |   Thursday, 8 September 2022
Assignment - Article Visual Components DUE by 1
50 PM on Tuesday, 9/13

Week 4

Course meetings
Tuesday, 13 September 2022   |   Thursday, 15 September 2022
Assignment - Evaluate Wikipedia DUE by 1
50 PM on Tuesday, 9/20
In class - Discussion DUE by 1
50 PM on Tuesday, 9/20 (Respond in Canvas)

Week 5

Course meetings
Tuesday, 20 September 2022   |   Thursday, 22 September 2022
Assignment - Make a small edit DUE by 1
50 PM on Tuesday, 9/27

Week 6

Course meetings
Tuesday, 27 September 2022   |   Thursday, 29 September 2022
Assignment - Choose possible topics DUE by 1
50 PM on Tuesday, 10/4

Resource: Editing Wikipedia, page 6

Assignment - Discussion DUE by 1
50 PM on Tuesday, 10/4 (Respond in Canvas Discussions)

Week 7

Course meetings
Tuesday, 4 October 2022   |   Thursday, 6 October 2022
In class - In-Class Work Tuesday, 10/4 - Must be Present for Credit

This week you don't have any online trainings due.  Instead, on Tuesday, we will do an in-class assignment to practice what you have learned so far. If you are present for the assignment and contribute during the session, you will receive a grade of "complete."  If you are absent or do not contribute to the in-class assignment, you will receive a grade of "incomplete."  Review the syllabus for how complete/incomplete grades contribute to your overall grade in the class.

Week 8

Course meetings
Tuesday, 11 October 2022
In class - Fall Break

No Wikipedia Assignments due this week.  

Week 9

Course meetings
Tuesday, 18 October 2022   |   Thursday, 20 October 2022
Assignment - Finalize your topic and find sources DUE by 1
50 PM on Tuesday, 10/25

Week 10

Course meetings
Tuesday, 25 October 2022   |   Thursday, 27 October 2022
Assignment - Start drafting your contributions DUE by 1
50 PM Tuesday, 11/1

Reach out to your Wikipedia Expert if you have questions using the Get Help button at the top of this page.

Resource: Editing Wikipedia, pages 7–9

Milestones

Everyone has begun writing their article drafts.

Week 11

Course meetings
Tuesday, 1 November 2022   |   Thursday, 3 November 2022

Week 12

Course meetings
Tuesday, 8 November 2022   |   Thursday, 10 November 2022
Assignment - Respond to your peer review DUE by 1
50 PM Tuesday, 11/15

You probably have some feedback from other students and possibly other Wikipedians. Consider their suggestions, decide whether it makes your work more accurate and complete, and edit your draft to make those changes.

Resources:

  • Editing Wikipedia, pages 12 and 14
  • Reach out to your Wikipedia Expert if you have any questions.
Milestones

Every student has finished reviewing their assigned articles, making sure that every article has been reviewed.

Week 13

Course meetings
Tuesday, 15 November 2022   |   Thursday, 17 November 2022
Assignment - Begin moving your work to Wikipedia DUE by 1
50 PM Tuesday, 11/22

Now that you've improved your draft based on others' feedback, it's time to move your work live - to the "mainspace."

Resource: Editing Wikipedia, page 13

Assignment - Continue improving your article DUE by 1
50 PM Tuesday, 11/22

Now's the time to revisit your text and refine your work. You may do more research and find missing information; rewrite the lead section to represent all major points; reorganize the text to communicate the information better; or add images and other media.

In class - Discussion DUE by 1
50 PM Tuesday, 11/22 (Respond in Canvas Discussions)

Week 14

Course meetings
Tuesday, 22 November 2022
In class - In-Class Work Tuesday, 11/22 - Must be Present for Credit

This week you don't have any online trainings due.  Instead, we will use class time on Tuesday, to address any outstanding issues you may have with your assignments. If you are present and prepared to work, you will receive a grade of "complete."  If you are absent or do not come prepared, you will receive a grade of "incomplete."  Review the syllabus for how complete/incomplete grades contribute to your overall grade in the class.

Week 15

Course meetings
Tuesday, 29 November 2022   |   Thursday, 1 December 2022
Assignment - Polish your work DUE by 1
50 PM Tuesday, 12/6

Continue to expand and improve your work, and format your contributions to match Wikipedia's tone and standards. Remember to contact your Wikipedia Expert at any time if you need further help!

Week 16

Course meetings
Tuesday, 6 December 2022   |   Thursday, 8 December 2022
Assignment - Finalize your work DUE by 1
50 PM Tuesday, 12/13

It's the final week to develop your article.

You should have contributed 1 citation and 1 visual to a wikipedia page by this due date.

Reminders:

  • Read Editing Wikipedia page 15 to review a final check-list before completing your assignment.
  • Don't forget that you can ask for help from your Wikipedia Expert at any time!
  • Reminder:  You should have added at least one image as a contribution to a Wikipedia article.  That image should contribute to a Wikipedia article in terms of the content knowledge of the course.
  • Reminder: You should have added at least one citation as a contribution to a Wikipedia article.  That citation should contribute to a Wikipedia article in terms of the content knowledge of the course. 
Milestones

Everyone should have finished all of the work they'll do on Wikipedia, and be ready for grading.